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Nedschroef Machinery
A futuristic trade show experience for Nedschroef Machinery, featuring striking 3D wireframe visuals, interactive touchscreen videos, and a same-day aftermovie published on social media.
skills
- aftermovie
- Business & corporate
- Filming
- Concept & strategy
- Same-day edit
- Graphics
- Trade fair preparation
- client
- Nedschroef Machinery
- year
- 2024
- credits
Creative Director Werner van Beusekom
Fotographer Werner van Beusekom
Designer Evelien Baert
the challenge
Create a striking trade show experience for Nedschroef Machinery that showcases its technical expertise and innovative machinery while engaging visitors through compelling visuals and interactive content.
our approach
We designed visual content for the exhibition stand, including an impressive 20 × 3 metre wall featuring blue-tinted machine imagery overlaid with 3D wireframes to highlight the engineering behind the machines. We also produced showreels for two large screens and developed an interactive touchscreen system, allowing visitors to select and watch machine videos independently. All visuals and interfaces were designed in line with Nedschroef Machinery’s brand identity. During the exhibition, we captured the atmosphere and edited an aftermovie on-site, publishing it directly to social media to invite visitors to attend the following days.
the result
A cohesive and interactive trade show experience combining design, technology, and video. From large-scale visuals to touchscreen content and real-time social media coverage, we helped Nedschroef Machinery make a strong impression both on the exhibition floor and online.
next project
Helix Software